045 Influence Marketing Part I
The overabundance of marketing messages has caused many people to become wary when they sense a sales pitch is being delivered. However, those people hold great value. Though they dislike direct marketing, they respect their friends’ opinions on products and services, and look upon them as influencers. Therefore, they’ll be more likely to make a purchase following a friend’s recommendation.
That is what influence marketing is all about: developing a reputation for expertise and credibility in a particular market, while growing that reputation through strong relationships with your target audience.