012 Get More Clients by Going Live
As we talked about before, going live is so popular now that all industries seem to be getting on the bandwagon.
You can go on Periscope and find many topics from politics, fashion, world views, and social causes. Many people have caught on that they can build an audience by going live. We know that gaining traffic is the toughest nut to crack, no matter which platform you’re using.
Here’s how to easily draw a crowd to your next live video event.
Promote Ahead of Time
This is key. You have to build a buzz about your live video. While you can (and sometimes should) go live in an impromptu manner, this should be the exception, not the rule.
A far better choice is to let your fans and followers know ahead of time that you’ll be hosting a live video, and how (and why) they should join you.
Offer a Giveaway
Here’s one sure way to get fans to show up—offer something free.
Many experts offer cheat sheets, E-books, or a list of tips that will help your business grow. Many of our clients can takes advantage of these tips since they often ask how to solve their facial, skin, or waxing issues.
They also work because they are ideal if you’re teaching a strategy or technique. Readers can follow along and refer back to it later as they work through your pointers.
Make a Big Reveal
This would be a great time to let your viewers know you’re offering a new service, introducing new products, or offering a bundle service at a new price point. The opportunities are endless. Just let your mind think of ways to make your live session interesting.
You can send out a few “teaser” emails promising big news; post about it on your other social accounts or create a Facebook event to invite interested people.
Then use the live video to answer questions and announce your launch, perhaps with a special introductory or fast-action price.
Live video is definitely a marketing tool that belongs in every beauty professional’s toolbox. But using it without a plan to attract more eyes will be an exercise in frustration. But, use these strategies to get more people interested in your videos, and they’ll work far better for you and your business.
Want more tips? Check out this link on more tips to going live.
See you soon,