In the Wealthy Esthe Facebook group we are always chatting about gaining more clients. In one of my live sessions I talked about how marketing is either a full-time or part-time job. As service providers, we know there can many options for our clients to choose from when it comes to skin, hair, nails, massages, or any other service you may offer.

Another option to consider is write a book.

It’s true because this has the power to grow your business beyond your expectations. You’ll experience a whole new world of opportunities simply by having your name on the cover of a book.

Authority

Imagine you’re at a conference or local networking group and you meet two coaches who both specialize in business branding. Deep down you were hoping to meet someone like this because, well you want to stand out.

One coach says all the right things. She’s been in business for years and worked with some top-notch business owners. She has great ideas for how she can help you solidify your branding.

The other has a similar history and story, with one added bonus: she’s just handed you a copy of her latest book. It’s a professionally printed, substantial publication that practically exudes confidence.

Which coach do you think shows more authority in her field? The one with the book, of course. There really is nothing better when it comes to establishing your authority in any niche than having a book with your name on it.

Expertise

So why does a book speak so highly of you and establish your authority so well? Because it gives you a platform to show off your expertise. It’s like being invited to present on any topic you choose on the world’s largest stage.

Not only that, but your readers are a captive audience. They’re listening only to you. That’s a powerful position to be in, and one that gives you an opportunity to really show off your stuff.

Better Than a Business Card

If you’ve ever been to a conference, you’ve no doubt collected a stack of business cards. You get home and toss them in a drawer, and six months later you throw them out, without ever having contacted the people who gave them to you.

But if one of those people handed you a book instead, what happened? You’ve likely read it (or at least leafed through it). You almost certainly didn’t throw it away. And you remember it—and the person who wrote it.

Press Opportunities

Turn on your television to any interview show, browse through Huffington Post, or listen to any of a number of popular podcasts, and you’ll quickly see that most of the guest speakers and interviewees have written a book, course, or training.

The fact is, interview shows depend on interesting, insightful guests to keep their audiences listening, and there’s no better applicant than an author. I know this is true because I am always interested in meeting someone interesting for my podcast especially when they have a book to sell. Writing a book will open up many, many opportunities for appearances that you may never have without your name on that cover.

Do you have to write a book to be successful? No. But there’s no denying the fact that a published author will find she has a much easier time growing her business than the coach who keeps putting it off until later.

Hey, let’s chat if you want to put together an outline for your book.

See you soon.

Neisha