We love learning new things as entrepreneurs. With learning new things comes bigger and better goals. It’s human nature. When we learn, we want to use that knowledge to boost our business. I know I do. But how do we do that when we’re working early in the morning and late at night? I find myself rubbing my eyes at night and having another cup of coffee to complete a thought I’m working on.

If there’s one thing we know about goals, they have to be SMART, right? After all, that’s what we’ve been told for years. The only thing that matters is that your goals are specific, measureable, attainable, realistic and timely. Oh, but there is more.

Being Smart

Think about it. Do you want to be stuck with “attainable” and “realistic” goals when what you really dream about is a 3-day workweek, frequent international travel, and enough money to fund a mission trip (or three). Seems pretty clear that those safe, smart goals aren’t going to get you there. And that is ok.  I’ve mentioned SMART goals in previous handouts and if you see you’re growing further in your business, then reach for higher goals.

Rather than focusing on goals that are attainable and realistic, savvy entrepreneurs know that the key to incredible success lies in developing  goals that feel out of reach—maybe even UN-attainable. That is what I’ve down for myself this year. It’s scary thinking all I want to accomplish.

Think about it. When entrepreneurs strive to earn 10% more than last year. They want 50% or even 100% more. They stretch themselves. They find new, and better, ways to do things, so they don’t have to work twice as hard, but they remain open to the possibility of doing  more when necessary.

Of course, you cannot simply declare outrageous goals and expect the universe to hand them to you. And that’s exactly why putting aside those smart goals is so…smart. When you go after the attainable in favor of the “oh my GOSH, how will I ever do THAT?” goal, you push then yourself beyond those limits and reach for the stars.

Sure, you might not double your income, but you’re almost guaranteed to do better than a mere 10% increase. So push your boundaries. Set big, audacious goals. Even if you fail, you’ll be much further ahead than those smart goals would leave you.

Find Your Why

What do super-successful entrepreneurs  and small business owners all have in common?

It’s not experience.

It’s not extraordinary skills.

It’s not even a powerful drive.

Although all of these things can definitely help your business grow, they’re not a prerequisite for success. After all, no one is born with experience or skills, and plenty of successful people lack drive.

The one thing that does make a difference, though, is your “why.”

Why did you decide to become self employed?

Why do you spend too many hours in front of your computer every week?

Why do you stay up too late and get up too early, just so you can work on growing your business?

The “why” is what ultimately drives us to success, but here’s the thing: it’s different for everyone. Your why is not my why, and my why is not her why. It’s a deeply personal choice that can have great meaning…or not.

Whatever it is, your “why” is the driving force behind every action you take. When you’re deciding whether or not to take on a new client, ask yourself if it’s aligned with your “why.” When you’re setting goals for the year, ask yourself if those goals are moving you closer or further from your big why. Thinking of branching out into a new business venture? Make sure it’s in alignment with your big why, and success is suddenly much more attainable.

Contact Neisha Weston, The Wealthy Esthe @thewealthyesthe, wealthyesthe.com, and Facebook group Wealthy Esthe.